Tauheed Epps is one of the best doing it. 2 Chainz newest album Rap or Go to the League sees 2 Chainz exploring new territory for the 41-year-old ATLien. An ex-drug dealer and ex-athlete, he shines a light on the highs and pitfalls of both providing a nuanced glimpse into Read more…
It’s no longer “just Twitter.” Careers are being made on the popular social networking app. When social media was first introduced, it was simply for networking and keeping up with family and friends. Remember when you created your Myspace page and crafted your Top 8 friends perfectly? Time evolved and Read more…
If you take a cursory glance at rappers names, you’ll find those using nicknames given to them by their parents, like Lil Peep, or those using their birth names, like Kanye West. A new pattern that will quickly emerge is the common use of prefixes. From Lil, Baby to Yung Read more…
Since the beginning of music, artists have written songs for other artists. Back in 2015, Meek Mill’s feud with Drake pulled ghostwriters into hip-hop’s center stage. As the story goes, Meek accused Drake of using a ghostwriter by the name Quentin Miller, to write raps on Drake’s 2015 commercial mixtape Read more…
Beyonce’s Kicks Are Bey-ing Launched by Adidas While the Bey Hive is anxiously awaiting the relaunch of Bey’s athleisure line Ivy Park, they can rest assured in one fact, that it’ll be launched by Adidas. It was reported in early April that Bey had a meeting with Reebok and left Read more…
As brands continue to battle for dominance they continue to recruit pop culture’s biggest stars into their marketing plans. Some special artists even get the honor of brandishing their own line. We’ve seen it with Rihanna and her immensely popular Fenty Puma collection and Kanye’s Adidas Yeezy Supply collection has Read more…
On April 28, 2019, the world lost Academy Award-nominated director and South Central, Los Angeles native, John Singleton. Singleton was an expert at depicting the nuance of Black life. He labored to show that Black people, specifically Black Men, are not monolithic and he wasn’t afraid to make his tough Read more…
Music supervisor, Gabe Hilfer commands one of the most aspirational jobs in television. Beginning his career as a college DJ at the University of Michigan, Hilfer’s transition into artist management at BMG Entertainment eventually led to him landing a role as a Music Supervisor. Cutting his teeth in NYC working Read more…
Negotiating contracts, strategizing marketing for festivals, managing stage production, and coordinating with artists at events is all part and parcel of the role of Live Nation Urban’s Vice President of Talent & Touring, Heather Lowery The New Castle, Delaware native has an enviable career trajectory, but it all comes at Read more…
Lil Nas X proves Black artists and Country music are not mutually exclusive. Unless you’ve been living under a rock, by now you’ve heard the viral Country-Trap hit “Old Town Road (Remix)” by Lil Nas X featuring Billy Ray Cyrus. It’s currently the top track in America, entertaining both hip-hop Read more…