Beyonce’s Kicks Are Bey-ing Launched by Adidas
While the Bey Hive is anxiously awaiting the relaunch of Bey’s athleisure line Ivy Park, they can rest assured in one fact, that it’ll be launched by Adidas.
It was reported in early April that Bey had a meeting with Reebok and left due to the lack of diversity on the team.
Reebok has refuted the claims as false, telling TMZ “The report that Beyoncé walked out of a meeting with Reebok due to lack of diversity is categorically false. Our discussions with Beyoncé and her team continued for several months after our initial meeting. We are disappointed that false information is being reported as fact.”
According to Buzzfeed, journalist Nick DePaula made an appearance on ESPN’s The Jump, and mentioned a “story” he heard regarding Beyoncé’s decision to leave a meeting with Reebok due to a lack of diversity.
According to Nick, “She had a meeting at Reebok and they had a whole presentation of everything –potential products and this could all look – and she kind of took a step back and said, ‘Is this the team that would be working on my product?’ And somebody said, ‘Yes.'”
At this time, there still is no clear reason as to why she decided to go in a different direction, but what we do know is I wouldn’t put that sort of reason past the powerhouse superstar that brought Coachella to its knees last year with an HBCU-inspired performance. She is a pop icon for our pop culture.
Let’s face it, Bey doesn’t need a said designer or a clothing line, said designer or clothing line needs Bey.
Bey, indeed, has the luxury of turning down huge deals for another because she — not the shoe, handbag or compression leggings — is the commodity. It’s like you are a degree of separation or a centimeter of fabric away from being in her presence.
Watching her Netflix Documentary Homecoming was practically spiritual, I can’t imagine wearing one of her kicks. Regardless, it’s without a shadow of a doubt her Adidas collection will be designed with the culture in mind.
This Adidas collaboration is sure to have sneakerheads and music fans alike clamoring for the kicks. Maybe even sleeping outside! She follows in the footsteps of other major artists like Kanye West with Adidas and Rihanna with Puma.
No word yet on whether these shoes are for athleisure or dance or both, but when we get the info it’ll be updated here.