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Optimized for internet virality and shareability, COLORS Studios is known for videos featuring up and coming indie stars, alongside music’s biggest names singing in pastel-colored studios. Created for YouTube and massively shared on Twitter and Instagram, each COLORS Studios video is minimal and simplified, piquing the interest of an aesthetic-driven industry.

Beginning two years ago the channel has hosted some of the most recognizable names in music, yet remains determined to showcase indie and up-and-coming artists. Their website also features a dedicated vertical for new releases from artists from Australia, Nigeria, India, and Sweden.

COLORS latest video features Ethiopian R&B songstress, Mereba performing her song, “Stay Tru.” Draped in crushed velvet that shimmers again the brightly lit stone-colored backdrop, Mereba showcases her ethereal voice over a smooth melody and has already amassed upwards of 70,000 views.

Based in Berlin, Germany, COLORS Studios motto is “all COLORS, no genres,” providing a platform that isn’t limited to just hip-hop, R&B, rock or pop. The breadth of artists featured on COLORS ranges from UK rapper Little Simz, up-and-coming R&B sensation H.E.R., to Popstar Billie Eilish, and alternative sensation Tom Misch.

“In the context of an increasingly fragmented and saturated scene,” COLORS states on their website, “we seek to provide clarity and calm, offering a minimalistic stage to shine a spotlight on the artists and give them the opportunity to present their music without distraction.”

Each performance bestows something a little more special than just another rendition of a song. One episode features South Korean R&B singer DEAN perform “Love,” a jazzy collaboration with The Internet’s Syd. In another episode, Estonian rapper Tommy Cash took to the COLORS stage and delivered an unexpected performance with his self-produced hit “Winaloto.”

COLORS Studios’ determination to remove the constraints from genres and treat music as a multi-faceted art form akin color gradients have been met with success. Garnering millions of views on videos for Rico Nasty, Goldlink, and Aminé, the innovative platform has embraced the globalization of music while creating one of the most recognizable music platforms on YouTube.

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Kish Lal

Kish Lal is a pop culture critic based in New York.

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