Pharrell can now add festival founder to his many, many titles.
Recording artist, producer, songwriter, fashion designer, entrepreneur (yes, he has more titles than that) Pharrell Williams has recently announced plans for his own festival, Something in the Water. It will be a three-day festival held in his hometown Virginia Beach, VA from April 26-28th.
In a statement via a press release, Pharrell explained the reason behind the festival and doing it in Virginia, “Allen Iverson. Missy Elliott. Dave Matthews Band. Ella Fitzgerald. Virginia has been home to some of the most gifted artists, athletes, and scientists to ever live. And it makes sense – the people of Virginia are one-of-a-kind: uniquely gritty, bold, and brilliant. For the first time, we are harnessing that energy, bringing the great minds of our time and the biggest brands in the world to this great place, and letting the inspiration flow and well deserved opportunities unfold. Virginia needs this right now and the world will see what we Virginians have known all along: there really is Something in the Water.”
It is not only a music festival, but it will also be a “cultural experience.” The festival will include experiences with education, sports, health and wellness, as well as art and culture. It is being promoted as being enjoyable for all ages.
There is a long list of musical acts that will be performing including Travis Scott, Missy Elliot, J Balvin, SZA, Diplo, Migos, Teddy Riley, Dave Matthews Band, Janelle Monáe, and many more. Something in the Water will obviously include quite a number of A-List musical acts. New names are still being announced with Usher, Diddy, Gwen Stefani, and Snoop Dogg being the latest additions. Assistant to the City Manager of Virginia Beach Brian Solis says live performances will take place that Friday from 4-11 p.m. and Saturday from noon-11 p.m.
Great musical performances are not the only thing festival goers have to look forward, but there will also be a movie screening and conversation. Award-winning director Ava Duvernay’s independent film collaboration, ARRAY, that is dedicated to giving opportunities for independent films to be created by filmmakers of colors and women of all kinds, will be screening their film, Burial of Kojo. The film was written and directed by multi-disciplinary artist Samuel “Blitz” Bazawule. Burial of Kojo tells the story of two brothers through a gifted girl who travels beautiful lands that exist between life and death. The film will include points of magical realism and Afrofuturism. It is set to premiere on Netflix March 31st.
When you hear that an artist is creating his own festival, it is understandable to think about the disaster that happened with Ja Rule and the Fyre Festival. There have already been some comparisons on social media, but people also remember that this is THE musical genius, Pharrell. There is great confidence in his abilities. His festival partners include Adidas, Uber Eats, Billionaire Boys Club, and the City of Virginia Beach, with Live Nation as the producer. These are big names who are putting their company names out on the line because they believe it will be a success.
There is high hope for the success of this festival considering it was created by Pharrell. He is bringing a celebration of creativity and culture back to his hometown and showing his love for Virginia.
Tickets for the festival went on sale Friday, March 8 at SOMETHINGINTHEWATER.COM.
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