When I think of Vegas residencies, my mind thinks of Celine Dion, Britney Spears, and Cher. I hate to admit it, but to me, residency usually means an outdated artist, well past their prime, returning to give their fans one last nugget of their glory days. But when current hitmakers like Lady Gaga and Drake join the ranks of Celine, Mariah, Britney, Backstreet Boys, Gwen Stefani, JLo, and Christina Aguilera, I gotta ask why?
Well, residencies garner some serious cheddar for the artist and venue. In the case of Lady Gaga, she’s earning about $1 million per show with 74 in her run with a single ticket ranging for $400+ dollars, according to Rolling Stone. P.S. Gaga costs about double that of Celine Dion and Britney Spears. Drake’s inked a 12-show multi-year run with Wynn’s XS nightclub. The tour is expected to be extremely lucrative as Forbes predicted his Jan 17 show would generate $2 million. P.P.S. Artists charge thousands of dollars for VIP seats and even more for meet-and-greet exclusives.
Another newbie would be Cardi B who, in my humble opinion, is still a breakout artist yet to hit her prime. However, her massive popularity is an incredible draw for a residency slot, booked one for a club that doesn’t even exist yet. KAOS, a new Sin City nightclub opening in The Palms, will house the “I Like It” rapper for a total of 5-6 shows over the course of the next year, according to Variety. At this time, Cardi’s dates have not yet been finalized. KAOS, beginning in Spring, expects to also fill the venue with other premier talents like G-Eazy, who is also a rapper that’s just becoming a household name.
Regardless, it feels like every artist is looking for a way to continuously generate revenue. While I think Cardi is an extremely premature addition to the Vegas residency line-up, there’s no doubt that she can fill seats and that’s what it’s all about in the end.