Social media continues to change the way people interact. Concerts have long been about the atmosphere of live music, being surrounded by others who share your love of the artist, and the roar of the crowd; it can’t be beat. But coupled with social media, people no longer simply enjoy the performance happening in front of them; new innovations, like social media, concert activations, installations, and incredible stage productions have created new dynamics of attending a concert.
The thrill and energy of the crowd adds to the excitement of a concert and now with social media, that pleasure has been multiplied. Snapchat stories, Instagram live, and tweets enhance the experience for concertgoers sharing what they are witnessing in real-time.
You can’t just go to a Beyoncé concert and not share the moment with your followers. It’s Beyoncé! Flooding your timeline is not only understandable but applauded. For those who couldn’t attend, you can share a piece of the experience with them.
Recording a video or taking a picture doesn’t mean that you aren’t paying attention to what is happening in front of you, instead, the concert is exciting enough for you to make a memento. “Being engaged means you pay more attention to the core aspects of the experience,” said Kristen Diehl who is one of the authors of the study, How Taking Photos Increases Enjoyment of Experiences, told NBC News. Promoters and artists make sure every aspect is visually attractive for the eventuality that it will end up online. Being recorded comes with the territory and most artists choose to play into it. They thrive to create a “moment” that will live on to be shared and talked about long after the concert is over.
Concerts are, now more than ever, an experience, which no longer is confined inside the walls of a stadium. By sharing the concert on social media, they can relive those feelings at a later time, whether it be by themselves or with their followers.
There are over thirty-one million posts under #concert. With or without social media, people can always enjoy a concert, but now people are more willing to post about it. The experience of a concert lives on when you can share it on your social media platforms. Long after you walk out the door of the concert hall, you can look at social media and reminisce about that moment in time that was special to you.