Few up and coming musicians have mastered the ability to navigate music and commerce. Artists like J. Cole, Nipsey Hussle, and Frank Ocean provide a blueprint of what it takes to control your art, connect with fans, and live in your truth.
With vision and an authoritative voice on the trials and triumphs of maintaining creative integrity while seeking financial freedom, their records have become road maps for people to follow.
Lyrics like this from J. Cole’s, “1985” contain sage advice on economic mobility that can grow a career.
“Come here lil’ man, let me talk with ya’
See if I can paint for you the larger picture
Congrats’ cause you made it out your mama’s house
I hope you make enough to buy your mom a house
I see your watch icy and your whip foreign
I got some good advice, never quit tourin’
Cause that’s the way we eat here in this rap game.”
Without significant upfront capital, it is left to many of today’s artists to find creative ways to invest in their brand and vision. Chance The Rapper launched his career by operating on a very independent level, keeping his team members, resources, and money in-house.
But for every Chance The Rapper, there are thousands of other passionate and talented artists who spend their careers toiling in obscurity. So, what’s the key? What’s the path? What’s the abracadabra magic formula for making it in the often fickle music industry? The fact is that there is no one pathway.
There is no formal education on how to operate as an organized brand. Trial and error are the lesson plan for artists until they strike on a solution that works.
Unlike the college experience, where students are taught how to excel in a particular subject while financial aid is dispersed into a bursar’s account to pay for tuition, room and board, and other school resources, there is no such training for artists. But, what if there were?
What if there was a learning curriculum that offered artist the coaching, training, and business acumen needed to give themselves the best opportunity to excel? What if there was a proven and credible method by which artists could perfect their brand, learn the industry, and gain the tools that translate to career longevity? Well actually, there is. It’s called the Motown Method.
Motown founder, Berry Gordy perfected the “Motown Method” of artist development.
Under his tutelage iconic artists like Michael Jackson, Diana Ross, and Stevie Wonder were polished, developed, and successfully marketed to the world in assembly-like fashion. With the added benefit of modern technology, this proven methodology can be leveraged toward creating independent success for today’s artists.
Geared toward educating new artists on achieving sustained success, this MotownNext Artist Development Studio includes a live working session featuring a panel of expert music executives sharing tangible and guidance with four artists – Brielle Lesley, Chase Dreamz, Dewey da Don, and Cam Anthony.
In addition to gaining direct access with music executives such as DL Warfield, Paul Riser, and the legendary Berry Gordy, artists also benefited from networking among themselves. As they began recognizing the commonalities of their struggle, panelist were able to address their concerns and provide on-the-spot insight on how to vet out fake opportunity from the real thing.
Through the live MotownNext Artist Development Studio, artists were also introduced to a business model canvas, allowing them to visualize their marketable campaigns for significant revenue. The most important rule of the game is developing an outstanding team with impeccable skill sets to drive ideas forward. By creating tangible educational tools for artists, The MotownNext Artist Development Studio provides a stable platform from which artists can build their careers. Check it out:
Stay tuned for more to come…